Live auction 403
Vintage Posters
thu 14 March 2019
Milan - Via San Marco 2
SINGLE SESSION 14/03/2019 Hours 14:00
A selection of works from private Italian collections
The Best Awards
![Lucio Fontana (1899-1968) SERVIZI ESPRESSI PER TUTTO IL MONDO ITALIA COSULICH – LLOYD TRIESTINO – ADR [..]](https://imageapi.cambiaste.com/api/lotto/immagine/190733/0/600.jpg)
Lot N. 192
Lucio Fontana (1899-1968) SERVIZI ESPRESSI PER TUTTO IL MONDO ITALIA COSULICH – LLOYD TRIESTINO – ADR [..]
First edition litographic poster, printed by GBarabino & Graeve, 1935. Cm 99x70. This is the only publicity poster made by Lucio Fontana. The idea of “tears” takes [..]
Estimate
€ 20.000,00 / 30.000,00
Lot N. 162
Plinio Codognato (1878-1940) FIAT 520… OPTIMA!
First litographic edition, 1928. Cm 278x200. A stunning poster by Codognato; one of the highest graphic examples of car’s advertising in XXth Century. This model [..]
Estimate
€ 7.000,00 / 14.000,00
Lot N. 55
Leonetto Cappiello (1875-1942) BITTER CAMPARI
First edition lithographic poster. 1921. Cm 100x70. QUALITY A: in mint condition. Linen-backed, framed.
Estimate
€ 3.800,00 / 7.500,00
Lot N. 78
Armando Testa (1917-1992) CAFFE’ PAULISTA LAVAZZA
Original maquette signed by Testa, about 1959. Cm 43,5 x 31. Preliminary project for a campaign to advertise Lavazza’s products (the definitive Lavazza Paulista [..]
Estimate
€ 3.500,00 / 7.000,00
Lot N. 37
Nicola Diulgheroff (1901-1982) CORA AMARO
First edition lithographic poster, 1930. Cm 198x140. A stunning and iconic image; perfect example of iconic poster advertising. The poster is unsigned, neverthless [..]
Estimate
€ 2.500,00 / 5.000,00
Lot N. 36
Leonetto Cappiello (1875-1942) CONTRATTO
First litograhic edition, released in 1922. Cm 198x140. A superlative design by Leonetto Cappiello, one of the very best poster of the Italian period. QUALITY A-: [..]
Estimate
€ 1.800,00 / 3.500,00
Lot N. 145
Franco Garelli (1909-1973) INCONTRO FEMMINILE DI ATLETICA LEGGERA FRANCIA-ITALIA…
1933. Cm 137x97 . A very rarely poster for a sport meeting held in Mussolini's stadium in Turin . QUALITY B+: some yellowing along folds , otherwise very good. [..]
Estimate
€ 350,00 / 500,00
![Bruno Munari (1907-1998) IL CANTASTORIE DI CAMPARI – V.a Raccolta con 27 Figurazioni grafiche di Muna [..]](https://imageapi.cambiaste.com/api/lotto/immagine/190102/0/600.jpg)
Lot N. 52
Bruno Munari (1907-1998) IL CANTASTORIE DI CAMPARI – V.a Raccolta con 27 Figurazioni grafiche di Muna [..]
First and unique limited edition; #129 of 1000 copies. Bertieri, Milano, 1932. Cm 31,5x24. The most appreciated book of the five published in “Cantastorie di Campari” [..]
Estimate
€ 1.500,00 / 3.000,00
Lot N. 54
Leonetto Cappiello (1875-1942) CORDIAL CAMPARI LIQUOR
First edition, realized by Atelier Devambez., about 1922. Cm 69x198. QUALITY A: Copy extremely fresh and well preserved. Extremely scarce. Linen-backed.
Estimate
€ 1.200,00 / 2.500,00
Lot N. 72
Armando Testa (1917-1992) CARPANO / I VERMUTH RE DAL 1786
First edition lithographic poster, about 1960. Cm 200x140. One of the best version of the long Carpano’s poster series. The fluorescent colours are vivid and absolutely [..]
Estimate
€ 1.500,00 / 3.000,00
Lot N. 2
Pierre Bonnard (1867-1947) LA REVUE BLANCHE
First edition litographic poster, 1894, printed by Edward Ancourt, Paris. Cm 77x59. A great poster of the French Golden era, signed by Bonnard. La Revue blanche [..]
Estimate
€ 1.200,00 / 2.500,00
![Adolf Hohenstein (1856-1928) ONORANZE A VOLTA NEL CENTENARIO DELLA PILA COMO 1899 / ESPOSIZIONE INTERNAZIONALE [..]](https://imageapi.cambiaste.com/api/lotto/immagine/189772/0/600.jpg)
Lot N. 3
Adolf Hohenstein (1856-1928) ONORANZE A VOLTA NEL CENTENARIO DELLA PILA COMO 1899 / ESPOSIZIONE INTERNAZIONALE [..]
First edition litographic poster, printed by Ricordi in 1899. Cm 106,5x51. Rare in this size, one of the Hohenstein’s best works, designed for the Exhibition of [..]
Estimate
€ 1.200,00 / 2.500,00
1
First litographic poster, 1883. Cm 98x67. Very rare poster printed at the beginning of the era of the illustrated affiches. QUALITY A-: a few professional restorations along folds; otherwise fine conditions and fresh colours. Linen-backed
2
First edition litographic poster, 1894, printed by Edward Ancourt, Paris. Cm 77x59. A great poster of the French Golden era, signed by Bonnard. La Revue blanche was a Parisian periodical that published work by avant-garde writers and included prints [..]
3
First edition litographic poster, printed by Ricordi in 1899. Cm 106,5x51. Rare in this size, one of the Hohenstein’s best works, designed for the Exhibition of Industry and Electrical components in Como. A truly Art Nouveau masterpieces. QUALITY B+: [..]
4
First litographic edition, printed by Chiattone in 1903. Cm 54x26. A fine example of Italian Art Nouveau. This calendar poster advertise a weekly magazine of agriculture. QUALITY A-: horizontal fold in upper section; otherwise well preserved with the [..]
5
First edition, litography printed by de la Vasselais, 1938, Paris. Cm 117x76. Nice poster for a French newspaper by Falcucci (also known for his superb posters for some Monte-Carlo Grand –Prix). QUALITY A: excellent condition, linen-bacled and framed. [..]
6
First edition litographic poster, 1896, Cm 50x69. Rare and nice poster signed by Rassenfosse for the great Art Exhibition of Salon des Cents in Paris. QUALITY B: some little spots at right margin, else good condition and colouring. Framed.
7
First edition, review copy. Launette, Paris, 1886. Cm 32x23. First work that assert the Poster as “Art” without any doubt. The curator Ernest Maindron recognized in Jules Chéret the first Master of illustrated poster. Internally fine condition, contemporary [..]
8
First edition. Omnia, Milan, 1964. Cm 32x21. One of the two most important essay by Villani, historical of Italian advertising and poster art. Profusely illustrated also with colour plates. Fine condition, original illustrated orange cloth binding.
9
A couple of chromolitographic illustrated labels. Nice pair of two advertising for Italian products. Cm 25x43 and 28x48. QUALITY A/B+: one item perfect; the Di Cola’s poster is linen-backed and shows a little printing’s defect at left; otherwise fine. [..]
10
A set of 3 window displays on cardboard, about 1920-1950. Cm 22x22/24x45. Pellenghi, linen-backed. QUALITY A: very good conditions.
11
First offset edition, 1950. Cm 100x70. Nice poster, clearly inspired by the Boccasile’s style of the era. QUALITY A: unobtrusive tear in lower margin; excellent. Linen-backed.
12
First edition litographic cardboard, advertising the renose chocolate producer from Turin, about 1910. Cm 21,5x32. QUALITY A-: minor scratchings at margins; a light folding to lower right corner; else good condition.
13
Original chromolitography, about 1900, promoting a Chocolate brand from Piedmont. Cm 54x30. QUALITY A: very good item preserving the original metallic sticks for exhibition in the shops
14
Original litographic promotional tinplate, about 1960. Cm 51x37. Nice advertising on metal; the Chicorée is a surrogate of coffée and has taken great success in France since the middle of XIX cent. QUALITY A-: some light surface scratches, otherwise [..]
15
Original chromolitographical window display, anout 1915. Cm 33x47,5. QUALITY A: fine state of preservation
16
First edition window display on masonite, about 1965. Cm 40x 60. QUALITY B+: some light stains in margins, otherwise very good.
17
Group of two original advertising on cardboard and two exctracts (one is linen-backed), about 1930-1940. Cm 23,5x17 / 36x24. QUALITY A: fine state of presevation
18
Second edition offset, 60s. Cm 100x70. Nice image by Carboni and among his best works for Barilla’s pasta. QUALITY A: excellent fresh item. Framed.
19
First edition window display; litography on gilt cardboard, 1926. Cm 33x22,5. A superb design by Carboni; this is one of his early work, already influenced by the Futurism mouvement. QUALITY A: excellent fresh item. Framed.
20
First edition litographic poster, 1956. Cm 70x48. Despite the date of 1956 the graphic is undoubtly more related to the design of the Thirties. QUALITY A: excellent state of preservation. Framed
21
First edition litographic poster , 1956. Cm 46x33. Another fine example of the work by Morigi, here promoting a pudding. QUALITY A: excellent condition. Linen-backed. Framed.
22
First edition litographical poster, about 1915. Cm 98x68. Fine poster; sometimes wrongly attribuited to the hand of M. Dudovich. QUALITY A: nice item well preserved, framed.
23
First edition offset poster, about 1960. Cm 67x47. A poster for a Piedmontese spirits brand located in Canelli. QUALITY A: excellent fresh item, framed.
24
Set of three window displays; litography on cardboard,1950-1955. Cm 32x22,5 a 33,5x24. QUALITY A: excellent state of preservation.
25
Original litographical promotional tinplate, about 1950. Cm 34,5x24. Nice and well-executed design; the advertise is for a local brand producing bottle stoppers. QUALITY B+: some slight surface damage in upper portion; otherwise fine and well-preserved [..]
26
Lot of three window display on cardboard for spirits and wines, about 1925. Cm 13x27 / 32x24. QUALITY A: excellent fresh items.
27
A rare promotional litographic tinplate; early 1900. Cm 48x25. QUALITY B: some surface damages, mainly in margins, otherwise very good.
28
First edition litographic poster, 1928. Cm 202x150. Nice large-sized poster for a French Cognac. QUALITY A-: some slight stains and foxing in margins, overall nice copy, linen-backed.
29
First edition litographic poster, about 1950. Cm 65x50. Pleasant poster for a little-know liquor clearly inspired to the most famous Pastis made in Marseille by Ricard. QUALITY A: nice copy, linen-backed.
30
A couple of window original display offset on cardboard, about 1960-1947. Cm 23,5x17 / 10x26. Nice lot of two advertising on cardbard. QUALITY A-/A: slight stains in upper portion for the Boccasile’s item; otherwise fine.
31
About 1960. Cm 100x70. A nice subject, unsigned but commonly attribuited to Dudovich’s hand. QUALITY A: nice fresh item. Framed.
32
A fine poster by Dudovich in the reprint made by Martini towards 1960. Cm 100x70. QUALITY A: nice fresh item. Framed.
33
About 1960, second edition. A nice poster, the author was clearly inspired by the painting art of Giuseppe Arcimboldo. Cm 100x70. QUALITY A: nice fresh item. Framed.
34
About 1960. Second edition. A nice poster, great work by Cappiello for Martini. Cm 100x70. QUALITY A: nice fresh item. Framed.
35
Second offset edition, about 1950. Cm 102x68. Simply one of the best poster designed by Leonetto Cappiello in fifty years’ career. Vintage edition rarely seen in this size. QUALITY A: very good condition. Linen-backed. Framed.
36
First litograhic edition, released in 1922. Cm 198x140. A superlative design by Leonetto Cappiello, one of the very best poster of the Italian period. QUALITY A-: nice fresh item, linen-backed. Framed.
37
First edition lithographic poster, 1930. Cm 198x140. A stunning and iconic image; perfect example of iconic poster advertising. The poster is unsigned, neverthless is without any doubt designed by the Futurist artist Nicolaj Diulgheroff. QUALITY A-: [..]
38
First edition litographic poster, 1947. Cm 99x69. Maybe the scarcest subject Garretto, one of the series produced for Amaro Cora spirits. QUALITY A: excellent fresh item preserved in a stunning frame.
39
First edition litographic poster , 1947. Cm 99x69. QUALITY A: excellent fresh item linen-backed preserved in a stunning frame.
40
First edition litographic poster, 1947. Cm 99x69. QUALITY A: excellent fresh item, linen-backed.
41
First edition litographic poster, 1947. Cm 99x69. QUALITY A: excellent fresh item, linen-backed.
42
A set of four window display; chromolitography or offset on cardboard, about 1925-1940. From cm 12,5X23 to 34X24. QUALITY A: nice condition.
43
Original window display, 1952. Cm 47,5x34,5. A pleasant image by Lenzi promoting the effervescent water. Printed on cardboard . QUALITY A: minimal surface damage in margins, otherwise fine.
44
First edition window display; litography on gilt cardboard, about 1925. Cm 46,5x28,5. Nice example of the career of Nerino; active especially before the WWII as part of the Futurismo movement. QUALITY A-: some very light surface defects, one corner slightly [..]
45
Second edition offset poster, 1970s. Cm 67x47. Nice poster from a design of Gino Boccasile, probably prepared around the WWII. QUALITY A: mint item. Framed.
46
First edition litographic poster, about 1950. Cm 150x100. Rare poster promoting an unusual coffee machine. Nice design. QUALITY A: excellent state of preservation. Linen-backed.
47
First edition offset poster, 1960. Cm 136x97. Funny poster; an Italian brand active in Pesaro since 1950. QUALITY A-: some yellowing along margins, otherwise fresh and well preserved. Linen-backed.
48
First edition offset poster, 1978. Cm 140x100. Poster for a little-known coffee brand. QUALITY A-: horizontal fold, otherwise fine.
49
First edition offset poster, late 1970s. Cm 71x49. Mr. Bonaventura was created by Sergio Tofano in 1917; the character was used as a testimonial for several products, among which this liquor produced in Turin by Chazalettes. QUALITY A-: a very very [..]
50
First edition litographic poster, 1929. Cm 60x80. Nice Art-Déco French poster. QUALITY A: excellent state of preservation. Linen-backed.
51
First edition window display, litography on cardboard, about 1930. Cm 47,5x32,5. QUALITY A: a mint copy. Framed.
52
First and unique limited edition; #129 of 1000 copies. Bertieri, Milano, 1932. Cm 31,5x24. The most appreciated book of the five published in “Cantastorie di Campari” series. The illustrations are by the designer Bruno Munari (1907-1998) and the book [..]
![Mario Ferrigni (1878-1943) LA PUBBLICITA’ DI UNA GRANDE CASA ITALIANA [CAMPARI]](https://imageapi.cambiaste.com/api/lotto/immagine/190101/0/600.jpg)
53
First and unique edition. Milan, 1937. Cm 32,5x26. Uncommon volume, profusely illustrated also with colour plates of posters and advertising on newspapers and magazines. Fine condition; original hardcover cardboard binding with dustjacket (small tear [..]
54
First edition, realized by Atelier Devambez., about 1922. Cm 69x198. QUALITY A: Copy extremely fresh and well preserved. Extremely scarce. Linen-backed.
55
First edition lithographic poster. 1921. Cm 100x70. QUALITY A: in mint condition. Linen-backed, framed.
56
First litographic edition, realized by Atelier Devambez, 1921. Cm 198x140. A “must-have” poster, probably the most known image designed by Cappiello during his long career. QUALITY A-: despite one small tear in lower portion and an expert small restoration [..]
58
Original maquette on cardboard, unsigned. 1960 ca. Cm 31,5x21,5. QUALITY A: fine condition. Nice maquette, unfortunatly unsigned, neverthless attribuited to the Studio Mingozzi’s work that was in partnership with Campari in these years.
59
Original maquette on cardboard, 1960 ca. Cm 31,5x21,5. QUALITY A: fine condition. A great example of the art of the Swiss’ illustrator and painter; this subject is probably for an unpublished poster.
60
Original maquette on cardboard, 1960 ca. Cm 31,5x21,5. QUALITY A: fine condition. Another pleasant example of the art of the Swiss’ illustrator and painter; this subject is probably for an unpublished poster.
61
First edition offset poster, 1973. Cm 140x197. One of the late campaign poster produced by Campari. A pleasant sports subject. QUALITY A: excellent fresh item. Linen-backed.