Live auction 403
Vintage Posters
thu 14 March 2019
Milan - Via San Marco 2
SINGLE SESSION 14/03/2019 Hours 14:00
A selection of works from private Italian collections
The Best Awards
![Lucio Fontana (1899-1968) SERVIZI ESPRESSI PER TUTTO IL MONDO ITALIA COSULICH – LLOYD TRIESTINO – ADR [..]](https://imageapi.cambiaste.com/api/lotto/immagine/190733/0/600.jpg)
Lot N. 192
Lucio Fontana (1899-1968) SERVIZI ESPRESSI PER TUTTO IL MONDO ITALIA COSULICH – LLOYD TRIESTINO – ADR [..]
First edition litographic poster, printed by GBarabino & Graeve, 1935. Cm 99x70. This is the only publicity poster made by Lucio Fontana. The idea of “tears” takes [..]
Estimate
€ 20.000,00 / 30.000,00
Lot N. 162
Plinio Codognato (1878-1940) FIAT 520… OPTIMA!
First litographic edition, 1928. Cm 278x200. A stunning poster by Codognato; one of the highest graphic examples of car’s advertising in XXth Century. This model [..]
Estimate
€ 7.000,00 / 14.000,00
Lot N. 55
Leonetto Cappiello (1875-1942) BITTER CAMPARI
First edition lithographic poster. 1921. Cm 100x70. QUALITY A: in mint condition. Linen-backed, framed.
Estimate
€ 3.800,00 / 7.500,00
Lot N. 78
Armando Testa (1917-1992) CAFFE’ PAULISTA LAVAZZA
Original maquette signed by Testa, about 1959. Cm 43,5 x 31. Preliminary project for a campaign to advertise Lavazza’s products (the definitive Lavazza Paulista [..]
Estimate
€ 3.500,00 / 7.000,00
Lot N. 37
Nicola Diulgheroff (1901-1982) CORA AMARO
First edition lithographic poster, 1930. Cm 198x140. A stunning and iconic image; perfect example of iconic poster advertising. The poster is unsigned, neverthless [..]
Estimate
€ 2.500,00 / 5.000,00
Lot N. 36
Leonetto Cappiello (1875-1942) CONTRATTO
First litograhic edition, released in 1922. Cm 198x140. A superlative design by Leonetto Cappiello, one of the very best poster of the Italian period. QUALITY A-: [..]
Estimate
€ 1.800,00 / 3.500,00
Lot N. 145
Franco Garelli (1909-1973) INCONTRO FEMMINILE DI ATLETICA LEGGERA FRANCIA-ITALIA…
1933. Cm 137x97 . A very rarely poster for a sport meeting held in Mussolini's stadium in Turin . QUALITY B+: some yellowing along folds , otherwise very good. [..]
Estimate
€ 350,00 / 500,00
![Bruno Munari (1907-1998) IL CANTASTORIE DI CAMPARI – V.a Raccolta con 27 Figurazioni grafiche di Muna [..]](https://imageapi.cambiaste.com/api/lotto/immagine/190102/0/600.jpg)
Lot N. 52
Bruno Munari (1907-1998) IL CANTASTORIE DI CAMPARI – V.a Raccolta con 27 Figurazioni grafiche di Muna [..]
First and unique limited edition; #129 of 1000 copies. Bertieri, Milano, 1932. Cm 31,5x24. The most appreciated book of the five published in “Cantastorie di Campari” [..]
Estimate
€ 1.500,00 / 3.000,00
Lot N. 54
Leonetto Cappiello (1875-1942) CORDIAL CAMPARI LIQUOR
First edition, realized by Atelier Devambez., about 1922. Cm 69x198. QUALITY A: Copy extremely fresh and well preserved. Extremely scarce. Linen-backed.
Estimate
€ 1.200,00 / 2.500,00
Lot N. 72
Armando Testa (1917-1992) CARPANO / I VERMUTH RE DAL 1786
First edition lithographic poster, about 1960. Cm 200x140. One of the best version of the long Carpano’s poster series. The fluorescent colours are vivid and absolutely [..]
Estimate
€ 1.500,00 / 3.000,00
Lot N. 2
Pierre Bonnard (1867-1947) LA REVUE BLANCHE
First edition litographic poster, 1894, printed by Edward Ancourt, Paris. Cm 77x59. A great poster of the French Golden era, signed by Bonnard. La Revue blanche [..]
Estimate
€ 1.200,00 / 2.500,00
![Adolf Hohenstein (1856-1928) ONORANZE A VOLTA NEL CENTENARIO DELLA PILA COMO 1899 / ESPOSIZIONE INTERNAZIONALE [..]](https://imageapi.cambiaste.com/api/lotto/immagine/189772/0/600.jpg)
Lot N. 3
Adolf Hohenstein (1856-1928) ONORANZE A VOLTA NEL CENTENARIO DELLA PILA COMO 1899 / ESPOSIZIONE INTERNAZIONALE [..]
First edition litographic poster, printed by Ricordi in 1899. Cm 106,5x51. Rare in this size, one of the Hohenstein’s best works, designed for the Exhibition of [..]
Estimate
€ 1.200,00 / 2.500,00
4
First litographic edition, printed by Chiattone in 1903. Cm 54x26. A fine example of Italian Art Nouveau. This calendar poster advertise a weekly magazine of agriculture. QUALITY A-: horizontal fold in upper section; otherwise well preserved with the [..]
8
First edition. Omnia, Milan, 1964. Cm 32x21. One of the two most important essay by Villani, historical of Italian advertising and poster art. Profusely illustrated also with colour plates. Fine condition, original illustrated orange cloth binding.
9
A couple of chromolitographic illustrated labels. Nice pair of two advertising for Italian products. Cm 25x43 and 28x48. QUALITY A/B+: one item perfect; the Di Cola’s poster is linen-backed and shows a little printing’s defect at left; otherwise fine. [..]
10
A set of 3 window displays on cardboard, about 1920-1950. Cm 22x22/24x45. Pellenghi, linen-backed. QUALITY A: very good conditions.
12
First edition litographic cardboard, advertising the renose chocolate producer from Turin, about 1910. Cm 21,5x32. QUALITY A-: minor scratchings at margins; a light folding to lower right corner; else good condition.
15
Original chromolitographical window display, anout 1915. Cm 33x47,5. QUALITY A: fine state of preservation
16
First edition window display on masonite, about 1965. Cm 40x 60. QUALITY B+: some light stains in margins, otherwise very good.
26
Lot of three window display on cardboard for spirits and wines, about 1925. Cm 13x27 / 32x24. QUALITY A: excellent fresh items.
27
A rare promotional litographic tinplate; early 1900. Cm 48x25. QUALITY B: some surface damages, mainly in margins, otherwise very good.
42
A set of four window display; chromolitography or offset on cardboard, about 1925-1940. From cm 12,5X23 to 34X24. QUALITY A: nice condition.
49
First edition offset poster, late 1970s. Cm 71x49. Mr. Bonaventura was created by Sergio Tofano in 1917; the character was used as a testimonial for several products, among which this liquor produced in Turin by Chazalettes. QUALITY A-: a very very [..]
87
First offset edition, about 1966. A rare poster designed by Testa. QUALITY A-: horizontal fold in the middle; unobtrusive tears in margins, overall fine.
89
First offset edition, about 1968. Cm 140x100. Rare late poster of Lavazza’s brand (Testa had previously created many other poster for Lavazza, all very rare). QUALITY B+: horizontal fold; some tears in margins and one surface damage, overall very good [..]
95
First offset edition, 1983. Cm 100x70. Among the most recent posters by Testa this one is largely published for the unusual profile with the word “Kafka”. Some dust traces and one tear in lower margin, otherwise fine.
96
First offset edition, 1981. Cm 100x70. Fine graphism by Testa, here promoting the activity of the international Red Cross. QUALITY A: very good condition.
97
First offset edition, 1989. Cm 100x70. Fine example of the late activity by Testa promoting the International Levante’s Fair in Bari. QUALITY B: some traces of adhesive tape in margins; one tear at folds, otherwise very good.
100
First offset edition, 1991. Cm 100x70. Fine example of the late activity by Testa. QUALITY A-: Very slight folds and one little damage at the corner. Fine.
101
First offset edition, 1993. Cm 140x100. Rare poster using an image previously created by Testa. QUALITY A: horizontal fold, else good condition.
144
First offset edition, 1992. Cm 88x63. QUALITY A: fresh item.
158
First litographic edition, 1975. Cm 60x39. Fine poster; one of the best of Monaco Grand Prix of the Seventies. QUALITY A: excellent condition.
178
First window display edition, about 1940. Cm 48,5x33,5. Vibrant image of military propaganda; probably this is a proof for a calendar. QUALITY A: excellent.
193
First offset edition, 1987. Cm 70x50. Image taken from one of the many “concetto spaziale” paintings signed by Fontana and used for the Exhibition poster in Paris 1988. QUALITY A-: Small tears in margins, otherwise fine. Framed.
194
First serigraphic edition, 1971. Cm 63x81. A nice poster with a work of art of Alexander Calder. QUALITY A: excellent item. Framed
13
Original chromolitography, about 1900, promoting a Chocolate brand from Piedmont. Cm 54x30. QUALITY A: very good item preserving the original metallic sticks for exhibition in the shops
14
Original litographic promotional tinplate, about 1960. Cm 51x37. Nice advertising on metal; the Chicorée is a surrogate of coffée and has taken great success in France since the middle of XIX cent. QUALITY A-: some light surface scratches, otherwise [..]
17
Group of two original advertising on cardboard and two exctracts (one is linen-backed), about 1930-1940. Cm 23,5x17 / 36x24. QUALITY A: fine state of presevation
24
Set of three window displays; litography on cardboard,1950-1955. Cm 32x22,5 a 33,5x24. QUALITY A: excellent state of preservation.
25
Original litographical promotional tinplate, about 1950. Cm 34,5x24. Nice and well-executed design; the advertise is for a local brand producing bottle stoppers. QUALITY B+: some slight surface damage in upper portion; otherwise fine and well-preserved [..]
30
A couple of window original display offset on cardboard, about 1960-1947. Cm 23,5x17 / 10x26. Nice lot of two advertising on cardbard. QUALITY A-/A: slight stains in upper portion for the Boccasile’s item; otherwise fine.
44
First edition window display; litography on gilt cardboard, about 1925. Cm 46,5x28,5. Nice example of the career of Nerino; active especially before the WWII as part of the Futurismo movement. QUALITY A-: some very light surface defects, one corner slightly [..]
51
First edition window display, litography on cardboard, about 1930. Cm 47,5x32,5. QUALITY A: a mint copy. Framed.
79
First edition serigraphic poster, 1959. Cm 70x50. Rare poster prepared by Testa for an Art Exhibition in Turin. QUALITY A-: horizontal fold; light surface damage, otherwise fine.
86
QUALITY B: some dust-traces throughout; small hole at left margin, corners rounded. A rarely seen advertising carboard by Testa; the only made on fluorescent ink for the Sasso’s oil and vinegar.
88
Original maquette on cardboard, 1965 ca. Cm 35x15. QUALITYA: very good conditions. Nice maquette on cardboard; probably an advertising on magazines.
98
First edition litographic poster, 1990. Cm 140x100. The soccer’s championship of Italy promoted by Armando Testa. QUALITY A: horizontal fold, otherwise fine.
103
First chromolitographical edition, about 1990. Cm 40x26,5. Typical small poster of the end of XIX Century; promoting perfumes and cosmetics made by Ed Müller fabrics located in Klingenthal. QUALITY A: near mint. Framed.
104
First offset edition, 1953. Cm 99x69. Attractive poster for a soap produced by the fabric brand Marzotto in the fifties. QUALITY B+: fresh and well preserved neverthless a stamp in the middle of image. Framed.
108
First offset edition, about 1954. Cm 27x19. QUALITY A: very good condition. Framed in looking-glass frame.
113
First edition window display, about 1980. Cm 44x30. QUALITY A: fine condition.
123
First litographic edition, 1950. Cm 97x68. Rare poster promoting the tournee of French ballet in Sicily. QUALITY B+: some yellowing and little loss along folds; otherwise very good. Linen-backed.
127
First litographic edition, 1952. Cm 83x60. Nice poster by Hemberger. QUALITY A: Fresh item with only some very slight horizontal folds and one small tear; preserved in a blue frame.
128
First edition window display, offset on cardboard, about 1958. Cm 32,5x21,5. Nice touristic small-sized poster. QUALITY A-: left and right margins cut close; otherwise fresh. Framed.
135
First edition window display, offset on metallic cardboard, about 1960. Nice fashion in winter sports during the sixties. QUALITY A: excellent item printed on cardboard. Framed.
149
Second litographic edition, 1983. Cm 101x69. Stunning poster, superbly reprinted under the committement of Montecarlo Automobile club. QUALITY A-: some dust traces in margins, otherwise excellent.
150
Second litographic edition, 1983. Cm 101x69. Stunning poster, superbly reprinted under the committement of Montecarlo Automobile club. QUALITY A-: some very slight stains in lower margin, otherwise excellent.
151
Second litographic edition, 1983. Cm 101x69. Stunning image, superbly reprinted under the committement of Montecarlo Automobile club. QUALITY A: excellent condition.
152
Second litographic edition, 1983. Cm 101x69. Fine poster superbly reprinted under the committement of Montecarlo Automobile club. QUALITY A: Excellent condition.
171
Couple of first edition window displays, about 1918-1920. Cm39,5x24 e 25x31. Lot of two advertising on cardboard made to support veterans of war. QUALITY A/B+: one carboard with minimal defects in lower margin, otherwise fine.
177
First window display edition, 1937. Cm 44x32,5. Nice promotion on cardboard; please note the Mussolini’s slogan printed in lower portion. QUALITY B+: two small holes and surface damages in upper portion; slightly yellowed otherwise very good.
179
First offset edition, 1950. Cm 78x59. Poster by the “Switzerland Picasso”, longely active for the United Nations’ propaganda. QUALITY A-: some very slight stains in lower portion, otherwise fine. Linen-backed (old).
201
Original maquette on cardboard, unsigned, 1960 ca. Cm 24x38,5. QUALITY: A. Fine conditions. A funny original maquette on cardboard for the great Italian brand.
11
First offset edition, 1950. Cm 100x70. Nice poster, clearly inspired by the Boccasile’s style of the era. QUALITY A: unobtrusive tear in lower margin; excellent. Linen-backed.
19
First edition window display; litography on gilt cardboard, 1926. Cm 33x22,5. A superb design by Carboni; this is one of his early work, already influenced by the Futurism mouvement. QUALITY A: excellent fresh item. Framed.
23
First edition offset poster, about 1960. Cm 67x47. A poster for a Piedmontese spirits brand located in Canelli. QUALITY A: excellent fresh item, framed.
31
About 1960. Cm 100x70. A nice subject, unsigned but commonly attribuited to Dudovich’s hand. QUALITY A: nice fresh item. Framed.
32
A fine poster by Dudovich in the reprint made by Martini towards 1960. Cm 100x70. QUALITY A: nice fresh item. Framed.
33
About 1960, second edition. A nice poster, the author was clearly inspired by the painting art of Giuseppe Arcimboldo. Cm 100x70. QUALITY A: nice fresh item. Framed.
34
About 1960. Second edition. A nice poster, great work by Cappiello for Martini. Cm 100x70. QUALITY A: nice fresh item. Framed.
40
First edition litographic poster, 1947. Cm 99x69. QUALITY A: excellent fresh item, linen-backed.