Live auction 403
Vintage Posters
thu 14 March 2019
Milan - Via San Marco 2
SINGLE SESSION 14/03/2019 Hours 14:00
A selection of works from private Italian collections
The Best Awards
![Lucio Fontana (1899-1968) SERVIZI ESPRESSI PER TUTTO IL MONDO ITALIA COSULICH – LLOYD TRIESTINO – ADR [..]](https://imageapi.cambiaste.com/api/lotto/immagine/190733/0/600.jpg)
Lot N. 192
Lucio Fontana (1899-1968) SERVIZI ESPRESSI PER TUTTO IL MONDO ITALIA COSULICH – LLOYD TRIESTINO – ADR [..]
First edition litographic poster, printed by GBarabino & Graeve, 1935. Cm 99x70. This is the only publicity poster made by Lucio Fontana. The idea of “tears” takes [..]
Estimate
€ 20.000,00 / 30.000,00
Lot N. 162
Plinio Codognato (1878-1940) FIAT 520… OPTIMA!
First litographic edition, 1928. Cm 278x200. A stunning poster by Codognato; one of the highest graphic examples of car’s advertising in XXth Century. This model [..]
Estimate
€ 7.000,00 / 14.000,00
Lot N. 55
Leonetto Cappiello (1875-1942) BITTER CAMPARI
First edition lithographic poster. 1921. Cm 100x70. QUALITY A: in mint condition. Linen-backed, framed.
Estimate
€ 3.800,00 / 7.500,00
Lot N. 78
Armando Testa (1917-1992) CAFFE’ PAULISTA LAVAZZA
Original maquette signed by Testa, about 1959. Cm 43,5 x 31. Preliminary project for a campaign to advertise Lavazza’s products (the definitive Lavazza Paulista [..]
Estimate
€ 3.500,00 / 7.000,00
Lot N. 37
Nicola Diulgheroff (1901-1982) CORA AMARO
First edition lithographic poster, 1930. Cm 198x140. A stunning and iconic image; perfect example of iconic poster advertising. The poster is unsigned, neverthless [..]
Estimate
€ 2.500,00 / 5.000,00
Lot N. 36
Leonetto Cappiello (1875-1942) CONTRATTO
First litograhic edition, released in 1922. Cm 198x140. A superlative design by Leonetto Cappiello, one of the very best poster of the Italian period. QUALITY A-: [..]
Estimate
€ 1.800,00 / 3.500,00
Lot N. 145
Franco Garelli (1909-1973) INCONTRO FEMMINILE DI ATLETICA LEGGERA FRANCIA-ITALIA…
1933. Cm 137x97 . A very rarely poster for a sport meeting held in Mussolini's stadium in Turin . QUALITY B+: some yellowing along folds , otherwise very good. [..]
Estimate
€ 350,00 / 500,00
![Bruno Munari (1907-1998) IL CANTASTORIE DI CAMPARI – V.a Raccolta con 27 Figurazioni grafiche di Muna [..]](https://imageapi.cambiaste.com/api/lotto/immagine/190102/0/600.jpg)
Lot N. 52
Bruno Munari (1907-1998) IL CANTASTORIE DI CAMPARI – V.a Raccolta con 27 Figurazioni grafiche di Muna [..]
First and unique limited edition; #129 of 1000 copies. Bertieri, Milano, 1932. Cm 31,5x24. The most appreciated book of the five published in “Cantastorie di Campari” [..]
Estimate
€ 1.500,00 / 3.000,00
Lot N. 54
Leonetto Cappiello (1875-1942) CORDIAL CAMPARI LIQUOR
First edition, realized by Atelier Devambez., about 1922. Cm 69x198. QUALITY A: Copy extremely fresh and well preserved. Extremely scarce. Linen-backed.
Estimate
€ 1.200,00 / 2.500,00
Lot N. 72
Armando Testa (1917-1992) CARPANO / I VERMUTH RE DAL 1786
First edition lithographic poster, about 1960. Cm 200x140. One of the best version of the long Carpano’s poster series. The fluorescent colours are vivid and absolutely [..]
Estimate
€ 1.500,00 / 3.000,00
Lot N. 2
Pierre Bonnard (1867-1947) LA REVUE BLANCHE
First edition litographic poster, 1894, printed by Edward Ancourt, Paris. Cm 77x59. A great poster of the French Golden era, signed by Bonnard. La Revue blanche [..]
Estimate
€ 1.200,00 / 2.500,00
![Adolf Hohenstein (1856-1928) ONORANZE A VOLTA NEL CENTENARIO DELLA PILA COMO 1899 / ESPOSIZIONE INTERNAZIONALE [..]](https://imageapi.cambiaste.com/api/lotto/immagine/189772/0/600.jpg)
Lot N. 3
Adolf Hohenstein (1856-1928) ONORANZE A VOLTA NEL CENTENARIO DELLA PILA COMO 1899 / ESPOSIZIONE INTERNAZIONALE [..]
First edition litographic poster, printed by Ricordi in 1899. Cm 106,5x51. Rare in this size, one of the Hohenstein’s best works, designed for the Exhibition of [..]
Estimate
€ 1.200,00 / 2.500,00
3
First edition litographic poster, printed by Ricordi in 1899. Cm 106,5x51. Rare in this size, one of the Hohenstein’s best works, designed for the Exhibition of Industry and Electrical components in Como. A truly Art Nouveau masterpieces. QUALITY B+: [..]
123
First litographic edition, 1950. Cm 97x68. Rare poster promoting the tournee of French ballet in Sicily. QUALITY B+: some yellowing and little loss along folds; otherwise very good. Linen-backed.
160
Couple of first offset edition, 1979-1984. Cm 60x40 each. QUALITY A: excellent condition.
171
Couple of first edition window displays, about 1918-1920. Cm39,5x24 e 25x31. Lot of two advertising on cardboard made to support veterans of war. QUALITY A/B+: one carboard with minimal defects in lower margin, otherwise fine.
194
First serigraphic edition, 1971. Cm 63x81. A nice poster with a work of art of Alexander Calder. QUALITY A: excellent item. Framed
127
First litographic edition, 1952. Cm 83x60. Nice poster by Hemberger. QUALITY A: Fresh item with only some very slight horizontal folds and one small tear; preserved in a blue frame.
![Anselmo Bucci (1887-1955) [AB 105342] ART N.3 – TENERE IL CAPPELLO](https://imageapi.cambiaste.com/api/lotto/immagine/189802/0/600.jpg)
109
First mixed tecnique edition, litography and offset, dbout 1950. Cm 67x48. Very rare poster by Bucci. Very unusual the hat printed on relief, a truly and early 3D creation. QUALITY A-: little marginal fold, else fresh and very good copy. Framed.
72
First edition lithographic poster, about 1960. Cm 200x140. One of the best version of the long Carpano’s poster series. The fluorescent colours are vivid and absolutely amazing. QUALITY A: Nice item, linen backed. Framed.
73
Nice poster for the Asti Spumante Riccadonna. Cm 200 x 140. Unsigned, neverthless undoubtly designed by Testa. QUALITY A: Excellent preservation. Linen backed.
63
First lithographic edition, 1954. Cm 200x140. A celebrating homage of the first Fiat’s car in partnership with Carpano. QUALITY A: unobtrusive stain in lower side, otherwise excellent. Linen-backed.
74
First offset edition, 1953. Cm 68,5x49. A very nice image by Testa promoting a famous Italian wool manufacturer. QUALITY C: loss of lower portion with brand text; margins cut close; linen-backed.
75
First offset edition, 1955. Cm 100x70. Rare poster prepared with a photomontage by Testa (who designed other three different subject for Sasso in the same year). QUALITY A: fresh and well preserved item, linen-backed.
76
First offset edition, 1955. Cm 97x96. A truly modern design by Armando Testa. It exists two variants of this poster differing in the hat; neverthless on the market appears normally square-shaped items, sold by Borsalino in order to avoid promotion of [..]
77
First offset edition, about 1958. Cm 138x100. A very fine poster designed by Testa. QUALITY A: fine conditions, linen-backed.
78
Original maquette signed by Testa, about 1959. Cm 43,5 x 31. Preliminary project for a campaign to advertise Lavazza’s products (the definitive Lavazza Paulista is slightly different in a few details). A rare opportunity to find an original maquette [..]
79
First edition serigraphic poster, 1959. Cm 70x50. Rare poster prepared by Testa for an Art Exhibition in Turin. QUALITY A-: horizontal fold; light surface damage, otherwise fine.
80
First offset edition, about 1960. Cm 100x69. Rare poster and unusual design by Testa promoting the winter line of trousers from Facis’s brand. QUALITY A-: some dust-traces at upper portion, otherwise very good item, linen-backed.
62
First edition litographic poster, 1953. Cm 139x100. Nice poster also known as “the king on horseback” and part of the long series designed by Testa for Carpano’s spirits. QUALITY B+: a few tears in the middle, overall a fine copy. Linen-backed.
81
First edition serigraphic poster, 1962. Cm 99x68. Nice work by Testa for the fabric group Facis printed with fluorescent ink. QUALITY A: excellent item, linen-backed.
82
First edition serigraphic poster, 1962. Cm 95x65. Another nice poster by Testa for the fabric group Facis printed with fluorescent ink. QUALITY A-: margins slightly trimmed, one tear in lower portion, otherwise very good. linen-backed.
83
First edition litographic poster, 1961. Cm 100x70. Rare early version, an image of primary importance for the advertising history in Italy. QUALITY A-: a few slight stains throughout, minimal tears in margins, otherwise very good. Linen-backed.
64
First edition lithographic poster, 1953. Cm 197x68. Rare poster of unusual size which makes part of the long series designed by Testa for Carpano’s wines. QUALITY A: mint item, bright color. Linen backed.
84
First offset edition, 1974. Cm 140x100. Well-known poster in Italy; one of the two versions (the original one, published approx. In 1960 had a slightly different man’s profile). QUALITY A: excellent item. Linen-backed.
85
First offset edition, 1974. Cm 140x100. Female faced version of this well-known Italian poster.QUALITY A-: horizontal fold, else good condition.
86
QUALITY B: some dust-traces throughout; small hole at left margin, corners rounded. A rarely seen advertising carboard by Testa; the only made on fluorescent ink for the Sasso’s oil and vinegar.
87
First offset edition, about 1966. A rare poster designed by Testa. QUALITY A-: horizontal fold in the middle; unobtrusive tears in margins, overall fine.
88
Original maquette on cardboard, 1965 ca. Cm 35x15. QUALITYA: very good conditions. Nice maquette on cardboard; probably an advertising on magazines.
89
First offset edition, about 1968. Cm 140x100. Rare late poster of Lavazza’s brand (Testa had previously created many other poster for Lavazza, all very rare). QUALITY B+: horizontal fold; some tears in margins and one surface damage, overall very good [..]
90
First offset edition, 1974. Cm 140x100. A funny poster by Testa. QUALITY A: excellent fresh item. Linen-backed.
91
First offset edition, about 1974. Cm 140x100. Uncommon photographic poster for the Italian beer produced by Peroni. The model is the German actress Solvi Stubing. QUALITY A: horizontal fold, very good condition. Linen-backed.
92
First offset edition, 1979-1985. Cm 100x70 each. Set of three posters from the late activity of Armando Testa. QUALITY A: fresh and good condition.
93
First offset edition, 1980-1982. Cm 100x70 each. Set of three posters from the late activity of Armando Testa. QUALITY A/A-: dust traces, else good condition.
65
First edition lithographic poster, about 1955. Cm 93x97. This is the only square format poster in the long series signed by Testa for Carpano’s. QUALITY A: excellent item. Linen-backed.
94
First offset edition, 1978. Cm138x99. Probably the last poster designed by Testa for Carpano e Punt e Mes after over 25 years of success. QUALITY A: excellent fresh item. Linen-backed.
95
First offset edition, 1983. Cm 100x70. Among the most recent posters by Testa this one is largely published for the unusual profile with the word “Kafka”. Some dust traces and one tear in lower margin, otherwise fine.
96
First offset edition, 1981. Cm 100x70. Fine graphism by Testa, here promoting the activity of the international Red Cross. QUALITY A: very good condition.
97
First offset edition, 1989. Cm 100x70. Fine example of the late activity by Testa promoting the International Levante’s Fair in Bari. QUALITY B: some traces of adhesive tape in margins; one tear at folds, otherwise very good.
98
First edition litographic poster, 1990. Cm 140x100. The soccer’s championship of Italy promoted by Armando Testa. QUALITY A: horizontal fold, otherwise fine.
99
First offset edition, 1990. Cm 140x100. A funny image of the two soccer’s team in Turin. QUALITY A: horizontal fold; otherwse fine.
100
First offset edition, 1991. Cm 100x70. Fine example of the late activity by Testa. QUALITY A-: Very slight folds and one little damage at the corner. Fine.
101
First offset edition, 1993. Cm 140x100. Rare poster using an image previously created by Testa. QUALITY A: horizontal fold, else good condition.
102
Two lithographs on paper, 1992. No printer’s name. Cm 34,5x49 each. QUALITY A: perfect condition. Nice works of art by Testa; this is a pair taken from a portfolio album that contained five lithos.
66
First edition offset poster, about 1955. Cm 64x119. An uncommon horizontal version of the King Carpano’s poster. QUALITY A: excellent item; linen-backed.
![Armando Testa (1917-1992) CARPANO / BRINDISI STORICO CON PUNT E MES [CAMILLO BENSO DI CAVOUR]](https://imageapi.cambiaste.com/api/lotto/immagine/189820/0/600.jpg)
67
First lithographic edition, 1956. Cm 200x140. A stunning large-size poster from the first series of “brindisi” signed by Armando Testa for the Wine and spirit’s house Carpano in Turin. QUALITY A: fresh item with brilliant colours; linen-backed.
![Armando Testa (1917-1992) CARPANO / BRINDISI STORICO CON PUNT E MES [NAPOLEONE]](https://imageapi.cambiaste.com/api/lotto/immagine/189818/0/600.jpg)
68
First lithographic edition, 1956. Cm 140x100. A stunning large-size poster from the first series of “brindisi” signed by Armando Testa for the Wine and spirit’s house Carpano in Turin. QUALITY B+: fresh item with brilliant colours; linen-backed.
![Armando Testa (1917-1992) CARPANO / BRINDISI STORICO CON PUNT E MES [VITTORIO EMANUELE II]](https://imageapi.cambiaste.com/api/lotto/immagine/189819/0/600.jpg)
69
First litographic edition, 1956. Cm 200x140. A stunning large-size poster. This version shows the “King Carpano” face to face with the first King of Italy, Vittorio Emanuele II. QUALITY A: fresh item with brilliant colours; linen-backed. Framed.
70
First offset edition, mid-50s. Cm 100x70. After the great success of the first series of “Brindisi storico” at the beginning of the Fifties, Armando Testa and Carpano decided to make an homange to the Italian composer Giuseppe Verdi. QUALITY A: a mint [..]
71
First offset edition, about 1955. Cm 200x140. Same subject as previous lot; smaller size. QUALITY A: Excellent item.
6
First edition litographic poster, 1896, Cm 50x69. Rare and nice poster signed by Rassenfosse for the great Art Exhibition of Salon des Cents in Paris. QUALITY B: some little spots at right margin, else good condition and colouring. Framed.
133
Offset second edition, 1960s. Cm 100X70. One of the most known posters promoting Valle d’Aosta region. QUALITY A: very good condition, framed.
132
Offset second edition, 1960s. Cm 70x50. One of the most known posters promoting Valle d’Aosta region. QUALITY A: very good condition, framed.
134
Offset second edition, 1960s. Cm 100X70. One of the most known posters promoting Valle d’Aosta region. QUALITY A: very good condition, framed.
10
A set of 3 window displays on cardboard, about 1920-1950. Cm 22x22/24x45. Pellenghi, linen-backed. QUALITY A: very good conditions.
28
First edition litographic poster, 1928. Cm 202x150. Nice large-sized poster for a French Cognac. QUALITY A-: some slight stains and foxing in margins, overall nice copy, linen-backed.
29
First edition litographic poster, about 1950. Cm 65x50. Pleasant poster for a little-know liquor clearly inspired to the most famous Pastis made in Marseille by Ricard. QUALITY A: nice copy, linen-backed.
48
First edition offset poster, 1978. Cm 140x100. Poster for a little-known coffee brand. QUALITY A-: horizontal fold, otherwise fine.
152
Second litographic edition, 1983. Cm 101x69. Fine poster superbly reprinted under the committement of Montecarlo Automobile club. QUALITY A: Excellent condition.
52
First and unique limited edition; #129 of 1000 copies. Bertieri, Milano, 1932. Cm 31,5x24. The most appreciated book of the five published in “Cantastorie di Campari” series. The illustrations are by the designer Bruno Munari (1907-1998) and the book [..]
17
Group of two original advertising on cardboard and two exctracts (one is linen-backed), about 1930-1940. Cm 23,5x17 / 36x24. QUALITY A: fine state of presevation
122
Acrilic printing on cardboard, signed, 1964. Cm 98x68. A fine example of illustration in order to celebrate the immortal masterpiece performed by Marlene Dietrich. QUALITY A-: one horizontal fold; slight tears in lower portion, otherwise fine. Framed. [..]