The Rolex GMT-Master was introduced in 1954 becoming one of the most iconic models of the Rolex Maison that had developed it in collaboration with Pan American Airlines to allow its pilots to know at the same time the two time zones when flying from one locality to another. The very first examples presented a fragile bezel in bakelite, which was then replaced by a metal bezel with the introduction of ref. 1675, as our model

Dubbed by collectors "Pepsi", like all Rolex GMT Masters that have a red and blue bezel insert. Naturally, the combination with the name was born following the evident chromatic similarity between the logo of the famous American drink and the bezel insert itself.