Cambi's prestigious premises in Via San Marco 22 in Milan will host the eagerly awaited live auction dedicated to Vintage Posters and Pop Culture. The event will offer a careful selection of iconic works spanning the advertising graphics of the last century with a small POP selection representing a true journey through creativity and history.

Among the main lots in the Vintage Posters section are some highly valuable pieces that tell of unique historical and artistic moments. Lot 68, a 1921 lithographic poster printed by Stabilimenti Poligrafici Riuniti of Bologna, is a tribute to Italian aviation hero Francesco Baracca, famous for shooting down 34 enemy planes during the First World War. Measuring 137 x 100 cm and framed, this rare B+ quality poster is estimated at between €10,000 and €18,000.

Another significant work is Lot 39, a poster created by the famous illustrator Leopoldo Metlicovitz for the Feste Centenarie di Busseto in honour of Giuseppe Verdi's centenary in 1913. Printed by Officina G. Ricordi & C. of Milan, this 205 x 145 cm lithographic poster, telato and A/B quality, depicts Verdi's cultural and historical importance for Italy and music. The estimate is between €9,000 and €15,000.

Also of note is Lot 70, a lithographic poster signed Umberto Di Lazzaro for the 1930 Transatlantic Air Cruise. Printed in Rome by Off. Graf. I.G.A.P., this 200 x 140 cm specimen, telatographed and of A/B quality, is valued between €4,000 and €8,000, bringing to memory an important feat of Italian aviation.

In Lot 25, is a rare and fascinating example of Marcello Dudovich's artistic production, entitled ‘Fonotipia Dischi Artistici: a lithographic poster made in 1906 and printed by the famous Officine G. Ricordi & C. in Milan. This large poster (144 x 103 cm) presents a conservation quality classified as A/B. With elegant Art Nouveau graphics, typical of Dudovich's style, this piece embodies the spirit of artistic advertising in the early 20th century. The auction estimate for the lot is between €4,000 and €8,000.

In the POP Culture section, Lot 268, a rare hand-painted vintage trench coat by American artist Suzan Pitt from the 1980s, stands out. This unique size 52 (Italian) garment, representative of Pop Art with its vibrant and iconic expression, has an estimate between €1,800 and €2,800, offering a tangible expression of the creativity and style of an era.

Lot 116, on the other hand, offers a foray into the world of modern illustration with a portfolio of silkscreens on cardboard by Hugo Pratt. The work, entitled *Tango* and dating from 1985, contains 12 numbered plates, each measuring 70 x 70 cm, in excellent condition. This rare portfolio, dedicated to the iconic character Corto Maltese, is estimated at between €3,500 and €7,000.