Live auction 407
Vintage Posters
wed 19 June 2019
Milan - Via San Marco 2
SINGLE SESSION 19/06/2019 Hours 17:00
Our experts are available to make free evaluations for the insertion of works in auction
Viewing
Viewing in Milan from Saturday 15th to Tuesday 18th, 10am to 7pm
The Best Awards
Lot N. 1
Alphonse Mucha (1860-1939) F.CHAMPENOIS IMPRIMEURS – EDITEURS … PARIS
First edition lithographic poster, 1898 ca. Cm 72x56. A superb poster by Mucha; simply among his best works of all time, also knows as “Reverie”; here in the variant [..]
Estimate
€ 3.000,00 / 5.000,00
Lot N. 93
Gian Emilio Malerba (1880-1926) E. & A. MELE NAPOLI. APERTURA DI STAGIONE / ESPOSIZIONI NOVITA’
Another superb poster of the Mele’s series. This is signed by the milanese painter Gian Emilio Malerba who rarely worked in the poster’s domain. Rare! QUALITY: [..]
Estimate
€ 4.000,00 / 7.500,00
Lot N. 92
Leopoldo Metlicovitz (1868-1942) E. & A. MELE NAPOLI. NOVITA’ PER L’ESTATE, MASSIMO BUON MERCATO
A superb poster, among the best available of the long series printed for Mele. Although unsigned, this poster is definitely attribuited to Metlicovitz in the recent [..]
Estimate
€ 4.000,00 / 7.500,00
Lot N. 174
Alberto Mastroianni (1930-1975) ACCADEMIA AERONAUTICA, CONCORSO PER L’AMMISSIONE DI 300 ALLIEVI…
First edition lithographic poster. 1938 ca. Cm 138x98. Magnificent poster, one a very few designed by Mastroianni all for enlistement in military aeronautics. QUALITY: [..]
Estimate
€ 2.500,00 / 4.000,00
Lot N. 37
Achille Luciano Mauzan (1883 – 1952) PARMIGIANO REGGIANO BERTOZZI PARMA
First edition lithographic poster. 1930. Cm 139x100. Typical example of the humour graphic by Mauzan, promoting the great Italian cheese from Parma and Reggio Emilia. [..]
Estimate
€ 1.700,00 / 2.500,00
Lot N. 2
Jane Atchè (1872-1937) IL VISCHIO
First edition lithographic poster, 1899. Cm 93x65. A sweet young girl with Mistletoe; very fine example of Art Nouveau design made by a female Artist who was among [..]
Estimate
€ 1.200,00 / 2.000,00
Lot N. 105
Michelangelo Cignetti (1906-1966) ACQUA DI COLONIA ARDORE – A.NIGGI E C
Executive advertising art. 1928 ca. Cm 32x22. A magnificent maquette on cardboard signed by Cignetti promoting a perfume made in Italy. QUALITY: A-. Slight surface [..]
Estimate
€ 1.300,00 / 2.000,00
![Q. E. I GIOVANI ITALIANI ISPIRANDOSI ELLE EPICHE GESTA DI DE PINEDO E DI DE BERNARDI DEBBONO DIVENIRE [..]](https://imageapi.cambiaste.com/api/lotto/immagine/196804/0/600.jpg)
Lot N. 168
Q. E. I GIOVANI ITALIANI ISPIRANDOSI ELLE EPICHE GESTA DI DE PINEDO E DI DE BERNARDI DEBBONO DIVENIRE [..]
First edition lithographic poster. 1928 ca. Cm 69x99. Rare poster of military propaganda referring to the transatlantic aerial travels of De Pinedo and De Bernardi [..]
Estimate
€ 1.200,00 / 1.800,00
Lot N. 36
Fortunato Depero (1892-1960) DAVIDE CAMPARI & C. MILANO / BITTER CAMPARI
Advertising lithographic poster, second edition, 1928 (but 1955 ca.). Cm 49x34. QUALITY: A-. Light paper warping, overall a fresh copy.
Estimate
€ 1.200,00 / 1.800,00
Lot N. 196
Anonimo NAPOLEONE I°
First edition lithographic poster. 1927 ca. Cm 138x96. Very rare Italian poster prepared for the launch of this famous movie directed by Abel Gance; the first of [..]
Estimate
€ 450,00 / 750,00
Lot N. 22
Anonimo FATTORIA VINI MARSALA FLORIO & C.
First edition lithographic poster, 1900 ca. Cm 74x44. Very rare poster for Florio’s brand. Unfortunatly unsigned neverthless clearly inspired by Belgian and French [..]
Estimate
€ 1.000,00 / 1.800,00
Lot N. 157
Gino Boccasile (1901-1952) (PROPAGANDA ANTI-AMERICANA)
First edition offset poster. 1943 ca. Cm 140x100. One of the widely known posters of the propaganda maed by Repubblica Sociale italiana during the Second World [..]
Estimate
€ 900,00 / 1.500,00
61
Preliminary advertising art. 1947. Cm 38x46. An ink maquette on paper prepared for advertising on newspapers and periodicals. Quality: A- Dust traces in margins, overall very good.
62
Preliminary advertising art. 1960 ca. Cm 28x58. Signed maquette on cardboard. A very nice example of the American advertising of the fitties and sixties. Quality: A. Excellent state of preservation.
63
Lot of two preliminary advertising art. 1950 ca. Cm 30x22 each. Two executive arts ink on cardboard for advertising on newspapers and periodicals. Quality: A- Dust traces on verso, overall very good.
64
Original couple of ceramic advertising plates. 1955 ca. Cm 28 (diameter, each). Rare! Advertising plates produced in Nove near Vicenza by Borsato’s fabric. QUALITY: A. Excellent state of preservation.
65
First edition offset poster. 1958 ca. Cm 70x50. A funny subject. Alemagna had a great success with Fortunello ice cream QUALITY: A. Fresh and fine.
66
First edition offset poster. 1956. Cm 140x101. Nice and rarely seen poster by Carboni for the orange juice made by Crodo. QUALITY: A-. Some very light folds, linen-backed. Framed.
67
First edition lithographic poster, 1981. Cm 90x63. Nice work from Bagilhole who mixed graphic elements with objects of promotion memorabilia. QUALITY: A. Fresh item. Framed.
68
First edition offset advertising display on cardboard, 1955. Cm 30x43. A funny scene designed by the caricaturist active in Turin. QUALITY: B+. Some surface slight damage, along with one (of two) bottles, overall very good.
69
Couple of original stiffed promotional puppet produced in Torino by Lenci, 1967 ca. Cm 15x7 each. The funniest couple of TV and poster advertising in Italy. QUALITY: A. Well preserved items.
70
First edition lithographic poster, 1904. Cm 204x100. A superlative poster of the Golden era. Along with the “Salone dell’Auto” this is the highest proof of the Ballerio’s career; a rare sport poster. QUALITY: A-. Unobtrusive tears, slight horizontal [..]
71
Second edition lithographic poster. Cm 48x34. A superb design by Santambrogio. QUALITY: A. Near mint item.
72
First edition lithographic poster, 1933. Cm 99x70. Unusual design based on the yellow and red colours promoting tourism on the Lake of Lugano. QUALITY: A-. Minimal losses in upper margins; otherwise fine. Linen-backed.
73
First edition lithographic poster, 1935 ca. Cm 100x140. The only upper half of a superb poster probably designed by Finetti, author of many others posters of gallop competition in Italy. QUALITY: A-. Some folds, overall fine and fresh.
74
Preliminary advertising art. 1933. Cm 99x69. A pleasant maquette on paper promoting an annual musical event in Florence. Quality: B+. Small tear in upper area; otherwise fine. Framed.
75
Preliminary advertising art. 1934. Cm 99x69. A pleasant maquette on paper promoting an annual musical event in Florence. Quality: B+. Slight horizontal folds, light surface scratches, overall very good. Framed.
76
Executive advertising art, 1942 ca. Cm 100x70. A superb graphic design by Nadalini. The fishing’s Fair takes place in Ancona since 1933; we’re not able to find the definitive poster of the tenth edition of the Fair. QUALITY: B+. Some small holes throughout; [..]
77
First edition lithographic poster, 1948 ca. Cm 100x70. Rare poster for one ot the widely known Hotels in Venice; actually five-star luxe rating. QUALITY: B+. Very slight yellowing, some tears in margins.
78
First edition offset poster. 1940 ca. Cm 41x61. Simply the most important transatlantic of all time. This item was exposed in the German offices of the Naval Company (the metal plaquette placed on the frame is in German). QUALITY: B. Paper yellowing, [..]
79
First edition offset poster. 1952 ca. Cm 49x69. The promotion image of one of the best Transatlantic Italian ships of the Century; launched in 1952 as the twin “Andrea Doria”. QUALITY: A. Nice item. Framed.
80
First edition offset poster. 1964. Cm 97x54. A typical poster for a Spanish corrida; here performed by two well-know matador: Paco Camino and “El Cordobés”. QUALITY: B+. Marginal tears and stains professionally restored; linen-backed.
81
Lot of four first edition offset posters, one applied on cardboard, the others are printing-proofs. 1950-1952 ca. Cm 27x19 each. Fine examples of the Art of Carlo Dradi, the founder of the monthly “Campo Grafico” who longely worked for the touristic [..]
82
First edition offset poster. 1960. Cm 70x50. One of the widely known poster designed by Testa. This is a smaller version delivered exclusively for Comitato Olimpico Nazionale Italiano (CONI). QUALITY: A. Excellent and fresh. Framed.
83
First edition offset poster. 1972. Cm 102x70. A superb work by Hockney, probably the most looked poster of Munich Olimpyc games. QUALITY: A. Unobtrusive folds in lower margin, overall excellent.
84
First edition offset poster, 1972. Cm 98x62. Nice touristic poster with a pleasant scene during the Formula 1 Gran Prix; a Ferrari 312 F1 in pole position. QUALITY: A. Nice fresh copy.
85
First edition silkscreen poster. 1972. Cm 101x64. A very nice touristic poster, a perfect example of the design of the seventies. QUALITY: A. Excellent and fresh.
86
First edition offset poster, 1973 ca. Cm 98x63. Early '70’s poster promoting the tourism in Montecarlo. QUALITY: A. Fine copy.
87
First edition lithographic poster, 1929. Cm 100x70. A very nice design by Lenhart, who made some superb posters for the village of Merano. QUALITY: A-. Slight vertical fold; stamps applied in the middle-upper area; otherwise very fine.
88
First edition lithographic poster on cardboard, 1939 ca. Cm 46,5x31,5. Nice advertising mixing an advertising for pills and tourism in the Dolomite’s area. QUALITY: A- Some slight defects in margins, overall fine.
89
First edition lithographic poster, 1951. Cm 99x70. Uncommon poster; an unusual graphic composition by Puppo, with a landscape scene inserted in a horseshoe design. QUALITY: B+. Some paper yellowing, otherwise fine.
90
First edition offset poster. 1958 ca. Cm 102x62. Uncommon tourism poster by Piatti promoting the small Swiss village. QUALITY: B+. Slight dust-traces and adhesive tape sign at rught, otherwise very good. Backed on japan.
91
First edition offset poster. 1962 ca. Cm 69x49. A detailed map of the skiing slopes in Cortina. QUALITY: A. Excellent and fresh.
92
A superb poster, among the best available of the long series printed for Mele. Although unsigned, this poster is definitely attribuited to Metlicovitz in the recent exhibition catalogue “Metlicovitz, l’arte del desiderio. Manifesti di un pioniere della [..]
93
Another superb poster of the Mele’s series. This is signed by the milanese painter Gian Emilio Malerba who rarely worked in the poster’s domain. Rare! QUALITY: A-. Very slight fold and tears, overall a very fresh copy. Linen backed.
94
First edition lithographic poster. 1910 ca. Cm 48x33. A funny poster that shows all process of preparation of tisanes. The farmacy is already open in Rome and it preserves all its historic furniture. QUALITY: A-. Slight tears and a minimal loss at right, [..]
95
First edition lithographic poster on cardoboard. 1921 ca. Cm 48x34. One of the best poster signed by Dudovich for the Italian hat brand Borsalino. A fine example of humour graphic. QUALITY: B+. Minimal scratches in upper area, otherwise very good. Brilliant [..]
96
Preliminary advertising art. 1922 ca. Cm 40x29. QUALITY: A. Fine item, framed.
97
Lot of two items. First edition posters on cardboard. 1922-1924. Cm 19x11,5 and 26,5x18,5. QUALITY: A-. The Mauzan’s item has a small tear at right; otherwise fine.
98
Preliminary advertising art. 1922 ca. Cm 40x29. QUALITY: A. Fine item, framed.
99
Preliminary advertising art. 1922 ca. Cm 56x38. A magnificent maquette on paper signed by Nanni; similar to many of his illustrations for postcards. Maybe this was prepared for an hat’s brand or a perfume. QUALITY: A-. Unobtrusive loss of lower corner, [..]
100
Original advertising calender. 1924. Cm 56x38. A superb design showing the actress Tina Galli, testimonial of Bertelli’s perfumes. QUALITY: A-. Unobtrusive fold in lower right corner, otherwise very fine.
101
First edition lithographic poster. 1925 ca. Cm 32x23. A printing-proof for a poster on cardboard or for a display’s shop. A great image originally designed by Mauzan with a superb poster in 1924. QUALITY: A-. Slight tears and a minimal loss at right, [..]
102
Preliminary advertising art. 1932 ca. Cm 42x29,5. A preliminary advertising art on cardboard signed by Mauzan. On verso there’s the stamp of the “Agencia Cosmos” (founded by Mauzan during his five years work in Buenos Ayres between 1927 and 1932). QUALITY: [..]
103
Preliminary advertising art. 1930 ca. Cm 29x20. A gouache and coloured pencil maquette on paper. Nice maquette for a French perfumes shop. Quality: A-. A few marginal defects, some traces of glue on verso, otherwise very good.
104
Original advertising box. 1928 ca. Cm 15x11. A superb example of the early works by Carboni, who longely worked for the Borsari’s product of cosmesis products, as this one. QUALITY: A-. One slight paper warping in one face, otherwise fine.
105
Executive advertising art. 1928 ca. Cm 32x22. A magnificent maquette on cardboard signed by Cignetti promoting a perfume made in Italy. QUALITY: A-. Slight surface damage at left, overall excellent. Framed
106
First edition lithographic cardoboard. 1936. Cm 40x21. A superb example of the early works by Sepo, largely influenced by the Alliance Graphique mouvement where he studied. QUALITY: A. Nice fresh copy. Framed.
107
Executive advertising art. 1930 ca. Cm 28x21. Superb avant-garde and minimal design maquette on cardboard promoting the oldest sunglasses brand in Italy. Quality: A-. Small tear in upper area; otherwise fine. Framed.
108
Lithographic poster, second edition. Cm 94x68. A superb graphic by Garretto. QUALITY: A. Nice fresh copy. Linen-backed.
109
First edition lithographic poster, a printing-proof. 1938 ca. Cm 33x23. Sober elegance thanks to the most success Italian hat of any time. QUALITY: A-. Minimal loss at lower right, otherwise fine.
110
Executive advertising art. 1937 ca. Cm 32x24. A pleasant maquette on cardboard; although unsigned this is part of a long advertising campaign by Mingozzi; who worked for Barbisio until 1950. Quality: A. Excellent state of preservation.
111
First edition offset printing proof. 1949. Cm 99x70. QUALITY: A-. Folded throughout, neverthless very good condition.
112
First edition offset poster. 1950. Cm 134x95. A scarce publicity poster signed by Campeggi, highly reputated for his long career as a cinema posterist. QUALITY: A-. Slight yellowed in margins; unobtrusive fold in the middle, overall excellent. Linen-b [..]
113
First edition offset poster on cardboard. 1960 ca. Cm 49x34. Rare poster on cardboard, unfortunatly unsigned; a modern composite for pants’ advertising. QUALITY: A-. Slight yellowed in margins; unobtrusive fold in the middle, overall excellent. Linen- [..]
114
First edition offset poster. 1959 ca. Cm 135x95. Superb poster by Gruau; one of the long series of promotion for Bemberg and Ortalion’s brands. QUALITY: A. Very good copy. Linen-backed.
115
First edition offset poster. 1964 ca. Cm 135x95. Another superb poster by Gruau; the slogan is extremely explicit in the erotic sense. QUALITY: A. Very good copy. Linen-backed.
116
Preliminary advertising art. 1965 ca. Cm 36x26. Signed maquette on cardboard. Quality: A-. Unobtrusive marginal stains in lower margin, otherwise fine.
118
Preliminary advertising art. 1965 ca. Cm 49x34. Nice maquette on cardboard prepared by Studio Testa for the advertising’ campaign for Beatrix brand. Quality: A. Excellent state of preservation. Framed.
119
First edition silkscreen posters. 1990 ca. Printed on shiny sheet. Cm 64x50 each. A nice lot of seven different posters by Dalla Costa; a fine example of fashion design of the end of XXth Century. QUALITY: A. Fresh and well preserved items.
120
First edition lithographic poster. 1955. Cm 63x48. This exhibition was related to a very small period of the artistic career of Leger. QUALITY: A. Excellent state of preservation.
121
First edition lithographic poster. 1969. Cm 74x47. A fine lithographic poster for a Matisse works Exhibition. QUALITY: A. Excellent state of preservation.