Live auction 403
Vintage Posters
thu 14 March 2019
Milan - Via San Marco 2
SINGLE SESSION 14/03/2019 Hours 14:00
A selection of works from private Italian collections
The Best Awards
![Lucio Fontana (1899-1968) SERVIZI ESPRESSI PER TUTTO IL MONDO ITALIA COSULICH – LLOYD TRIESTINO – ADR [..]](https://imageapi.cambiaste.com/api/lotto/immagine/190733/0/600.jpg)
Lot N. 192
Lucio Fontana (1899-1968) SERVIZI ESPRESSI PER TUTTO IL MONDO ITALIA COSULICH – LLOYD TRIESTINO – ADR [..]
First edition litographic poster, printed by GBarabino & Graeve, 1935. Cm 99x70. This is the only publicity poster made by Lucio Fontana. The idea of “tears” takes [..]
Estimate
€ 20.000,00 / 30.000,00
Lot N. 162
Plinio Codognato (1878-1940) FIAT 520… OPTIMA!
First litographic edition, 1928. Cm 278x200. A stunning poster by Codognato; one of the highest graphic examples of car’s advertising in XXth Century. This model [..]
Estimate
€ 7.000,00 / 14.000,00
Lot N. 55
Leonetto Cappiello (1875-1942) BITTER CAMPARI
First edition lithographic poster. 1921. Cm 100x70. QUALITY A: in mint condition. Linen-backed, framed.
Estimate
€ 3.800,00 / 7.500,00
Lot N. 78
Armando Testa (1917-1992) CAFFE’ PAULISTA LAVAZZA
Original maquette signed by Testa, about 1959. Cm 43,5 x 31. Preliminary project for a campaign to advertise Lavazza’s products (the definitive Lavazza Paulista [..]
Estimate
€ 3.500,00 / 7.000,00
Lot N. 37
Nicola Diulgheroff (1901-1982) CORA AMARO
First edition lithographic poster, 1930. Cm 198x140. A stunning and iconic image; perfect example of iconic poster advertising. The poster is unsigned, neverthless [..]
Estimate
€ 2.500,00 / 5.000,00
Lot N. 36
Leonetto Cappiello (1875-1942) CONTRATTO
First litograhic edition, released in 1922. Cm 198x140. A superlative design by Leonetto Cappiello, one of the very best poster of the Italian period. QUALITY A-: [..]
Estimate
€ 1.800,00 / 3.500,00
Lot N. 145
Franco Garelli (1909-1973) INCONTRO FEMMINILE DI ATLETICA LEGGERA FRANCIA-ITALIA…
1933. Cm 137x97 . A very rarely poster for a sport meeting held in Mussolini's stadium in Turin . QUALITY B+: some yellowing along folds , otherwise very good. [..]
Estimate
€ 350,00 / 500,00
![Bruno Munari (1907-1998) IL CANTASTORIE DI CAMPARI – V.a Raccolta con 27 Figurazioni grafiche di Muna [..]](https://imageapi.cambiaste.com/api/lotto/immagine/190102/0/600.jpg)
Lot N. 52
Bruno Munari (1907-1998) IL CANTASTORIE DI CAMPARI – V.a Raccolta con 27 Figurazioni grafiche di Muna [..]
First and unique limited edition; #129 of 1000 copies. Bertieri, Milano, 1932. Cm 31,5x24. The most appreciated book of the five published in “Cantastorie di Campari” [..]
Estimate
€ 1.500,00 / 3.000,00
Lot N. 54
Leonetto Cappiello (1875-1942) CORDIAL CAMPARI LIQUOR
First edition, realized by Atelier Devambez., about 1922. Cm 69x198. QUALITY A: Copy extremely fresh and well preserved. Extremely scarce. Linen-backed.
Estimate
€ 1.200,00 / 2.500,00
Lot N. 72
Armando Testa (1917-1992) CARPANO / I VERMUTH RE DAL 1786
First edition lithographic poster, about 1960. Cm 200x140. One of the best version of the long Carpano’s poster series. The fluorescent colours are vivid and absolutely [..]
Estimate
€ 1.500,00 / 3.000,00
Lot N. 2
Pierre Bonnard (1867-1947) LA REVUE BLANCHE
First edition litographic poster, 1894, printed by Edward Ancourt, Paris. Cm 77x59. A great poster of the French Golden era, signed by Bonnard. La Revue blanche [..]
Estimate
€ 1.200,00 / 2.500,00
![Adolf Hohenstein (1856-1928) ONORANZE A VOLTA NEL CENTENARIO DELLA PILA COMO 1899 / ESPOSIZIONE INTERNAZIONALE [..]](https://imageapi.cambiaste.com/api/lotto/immagine/189772/0/600.jpg)
Lot N. 3
Adolf Hohenstein (1856-1928) ONORANZE A VOLTA NEL CENTENARIO DELLA PILA COMO 1899 / ESPOSIZIONE INTERNAZIONALE [..]
First edition litographic poster, printed by Ricordi in 1899. Cm 106,5x51. Rare in this size, one of the Hohenstein’s best works, designed for the Exhibition of [..]
Estimate
€ 1.200,00 / 2.500,00
192
First edition litographic poster, printed by GBarabino & Graeve, 1935. Cm 99x70. This is the only publicity poster made by Lucio Fontana. The idea of “tears” takes life almost twenty years before the creation of his most famous operas on canvas. The [..]
56
First litographic edition, realized by Atelier Devambez, 1921. Cm 198x140. A “must-have” poster, probably the most known image designed by Cappiello during his long career. QUALITY A-: despite one small tear in lower portion and an expert small restoration [..]
162
First litographic edition, 1928. Cm 278x200. A stunning poster by Codognato; one of the highest graphic examples of car’s advertising in XXth Century. This model produced by Fiat had a great success in its times. QUALITY A-: fresh item with brilliant [..]
55
First edition lithographic poster. 1921. Cm 100x70. QUALITY A: in mint condition. Linen-backed, framed.
78
Original maquette signed by Testa, about 1959. Cm 43,5 x 31. Preliminary project for a campaign to advertise Lavazza’s products (the definitive Lavazza Paulista is slightly different in a few details). A rare opportunity to find an original maquette [..]
37
First edition lithographic poster, 1930. Cm 198x140. A stunning and iconic image; perfect example of iconic poster advertising. The poster is unsigned, neverthless is without any doubt designed by the Futurist artist Nicolaj Diulgheroff. QUALITY A-: [..]
122
Acrilic printing on cardboard, signed, 1964. Cm 98x68. A fine example of illustration in order to celebrate the immortal masterpiece performed by Marlene Dietrich. QUALITY A-: one horizontal fold; slight tears in lower portion, otherwise fine. Framed. [..]
175
First mixed tecnique edition, litography and offset on paper, 1932. Cm 86x57. Example of the Poster Art by Metlicovitz during his late years. The allegorical image promote an Insurance company in Milan. QUALITY A: excellent and well preserved item.
36
First litograhic edition, released in 1922. Cm 198x140. A superlative design by Leonetto Cappiello, one of the very best poster of the Italian period. QUALITY A-: nice fresh item, linen-backed. Framed.
52
First and unique limited edition; #129 of 1000 copies. Bertieri, Milano, 1932. Cm 31,5x24. The most appreciated book of the five published in “Cantastorie di Campari” series. The illustrations are by the designer Bruno Munari (1907-1998) and the book [..]
72
First edition lithographic poster, about 1960. Cm 200x140. One of the best version of the long Carpano’s poster series. The fluorescent colours are vivid and absolutely amazing. QUALITY A: Nice item, linen backed. Framed.
1
First litographic poster, 1883. Cm 98x67. Very rare poster printed at the beginning of the era of the illustrated affiches. QUALITY A-: a few professional restorations along folds; otherwise fine conditions and fresh colours. Linen-backed
2
First edition litographic poster, 1894, printed by Edward Ancourt, Paris. Cm 77x59. A great poster of the French Golden era, signed by Bonnard. La Revue blanche was a Parisian periodical that published work by avant-garde writers and included prints [..]
3
First edition litographic poster, printed by Ricordi in 1899. Cm 106,5x51. Rare in this size, one of the Hohenstein’s best works, designed for the Exhibition of Industry and Electrical components in Como. A truly Art Nouveau masterpieces. QUALITY B+: [..]
54
First edition, realized by Atelier Devambez., about 1922. Cm 69x198. QUALITY A: Copy extremely fresh and well preserved. Extremely scarce. Linen-backed.
61
First edition offset poster, 1973. Cm 140x197. One of the late campaign poster produced by Campari. A pleasant sports subject. QUALITY A: excellent fresh item. Linen-backed.
200
Preliminary advertising art, about 1930. Cm 79x55. Very nice maquette in a typical Art-Déco design; unfortunatly unsigned, promoting a theatre and singing performance in a coffee bar. QUALITY A-: slightly wrinkle and crack paper, else good condition.
22
First edition litographical poster, about 1915. Cm 98x68. Fine poster; sometimes wrongly attribuited to the hand of M. Dudovich. QUALITY A: nice item well preserved, framed.
![Armando Testa (1917-1992) CARPANO / BRINDISI STORICO CON PUNT E MES [VITTORIO EMANUELE II]](https://imageapi.cambiaste.com/api/lotto/immagine/189819/0/600.jpg)
69
First litographic edition, 1956. Cm 200x140. A stunning large-size poster. This version shows the “King Carpano” face to face with the first King of Italy, Vittorio Emanuele II. QUALITY A: fresh item with brilliant colours; linen-backed. Framed.
83
First edition litographic poster, 1961. Cm 100x70. Rare early version, an image of primary importance for the advertising history in Italy. QUALITY A-: a few slight stains throughout, minimal tears in margins, otherwise very good. Linen-backed.
165
First offset edition, 1954. Cm 100x68. One of the very few design for advertising made by Sironi during his long career. The 1900 A model was the flagship of the brand during the early '50’s. QUALITY A-: slight horizontal folds, othewise excellent. Fr [..]
7
First edition, review copy. Launette, Paris, 1886. Cm 32x23. First work that assert the Poster as “Art” without any doubt. The curator Ernest Maindron recognized in Jules Chéret the first Master of illustrated poster. Internally fine condition, contemporary [..]
164
First litographic edition, 1948. Cm 100x68. Probably the first poster prepared by Fiat after WWII. This advertise the updated version of Fiat 500 also called “Topolino”. QUALITY A: Excellent condition, rarely in this state of preservation. Framed.
197
Lot composed by: original signed maquette, one advertising on cardboard, two print prof, 1946 ca. Cm 14,8x11,7 (maquette) ad 33x22,5 (cardboard). QUALITY A: (maquette); B+ (cardboard, one defect to upper corner, otherwise fine). Stunning and unusual [..]
6
First edition litographic poster, 1896, Cm 50x69. Rare and nice poster signed by Rassenfosse for the great Art Exhibition of Salon des Cents in Paris. QUALITY B: some little spots at right margin, else good condition and colouring. Framed.
20
First edition litographic poster, 1956. Cm 70x48. Despite the date of 1956 the graphic is undoubtly more related to the design of the Thirties. QUALITY A: excellent state of preservation. Framed
64
First edition lithographic poster, 1953. Cm 197x68. Rare poster of unusual size which makes part of the long series designed by Testa for Carpano’s wines. QUALITY A: mint item, bright color. Linen backed.
94
First offset edition, 1978. Cm138x99. Probably the last poster designed by Testa for Carpano e Punt e Mes after over 25 years of success. QUALITY A: excellent fresh item. Linen-backed.
![Anselmo Bucci (1887-1955) [AB 105342] ART N.3 – TENERE IL CAPPELLO](https://imageapi.cambiaste.com/api/lotto/immagine/189802/0/600.jpg)
109
First mixed tecnique edition, litography and offset, dbout 1950. Cm 67x48. Very rare poster by Bucci. Very unusual the hat printed on relief, a truly and early 3D creation. QUALITY A-: little marginal fold, else fresh and very good copy. Framed.
117
First litographic edition, 1934. Cm 140x100. Rare poster, among the best works by Cisari; the Theater play starring Gualtiero Tumiati, Annibale Ninchi and Ginevra Aldadori. QUALITY A: excellent item. Linen-backed. Framed.
166
First offset edition, 1954. Cm 100x68. Poster, a composite image prepared for the launch of the medium class-three volumes car by Fiat in 1954. QUALITY A: well preserved item. Framed.
35
Second offset edition, about 1950. Cm 102x68. Simply one of the best poster designed by Leonetto Cappiello in fifty years’ career. Vintage edition rarely seen in this size. QUALITY A: very good condition. Linen-backed. Framed.
63
First lithographic edition, 1954. Cm 200x140. A celebrating homage of the first Fiat’s car in partnership with Carpano. QUALITY A: unobtrusive stain in lower side, otherwise excellent. Linen-backed.
119
First offset edition, 1955. Cm 140x100. A nice poster by Garretto for a Theater comedy spectacles showing one of the “Bluebells’” girls. QUALITY A: excellent fresh item. Linen-backed. Framed.
125
First edition litographic poster , about 1925. Cm 100x64. Poster with a detailed description of all itineraries along French Switzerland and Lake of Genève. QUALITY A: unobtrusive tears in margins, otherwise excellent. Linen-backed.
126
First litographic edition, about 1910. Cm 105 x 73. Rare poster; a charming image promoting Spa and relaxing in the small village located in France. QUALITY A-: no damage, general slight yellowing; overall fine. Framed.
169
First mixed tecnique edition; litohgraphy and offset, about 1958. Cm 98x138. Rare poster promoting one of the highest success’ motorbykes produced by Bianchi for over twelve years. QUALITY B+: a few tears in upper side; loss of right lower corner, otherwise [..]
176
First litographic edition, 1934. Cm 140x100. QUALITY A: only a slight tear in upper section, otherwise fine and fresh. Linen-backed.
71
First offset edition, about 1955. Cm 200x140. Same subject as previous lot; smaller size. QUALITY A: Excellent item.
5
First edition, litography printed by de la Vasselais, 1938, Paris. Cm 117x76. Nice poster for a French newspaper by Falcucci (also known for his superb posters for some Monte-Carlo Grand –Prix). QUALITY A: excellent condition, linen-bacled and framed. [..]
28
First edition litographic poster, 1928. Cm 202x150. Nice large-sized poster for a French Cognac. QUALITY A-: some slight stains and foxing in margins, overall nice copy, linen-backed.
50
First edition litographic poster, 1929. Cm 60x80. Nice Art-Déco French poster. QUALITY A: excellent state of preservation. Linen-backed.
![Armando Testa (1917-1992) CARPANO / BRINDISI STORICO CON PUNT E MES [CAMILLO BENSO DI CAVOUR]](https://imageapi.cambiaste.com/api/lotto/immagine/189820/0/600.jpg)
67
First lithographic edition, 1956. Cm 200x140. A stunning large-size poster from the first series of “brindisi” signed by Armando Testa for the Wine and spirit’s house Carpano in Turin. QUALITY A: fresh item with brilliant colours; linen-backed.
![Armando Testa (1917-1992) CARPANO / BRINDISI STORICO CON PUNT E MES [NAPOLEONE]](https://imageapi.cambiaste.com/api/lotto/immagine/189818/0/600.jpg)
68
First lithographic edition, 1956. Cm 140x100. A stunning large-size poster from the first series of “brindisi” signed by Armando Testa for the Wine and spirit’s house Carpano in Turin. QUALITY B+: fresh item with brilliant colours; linen-backed.
77
First offset edition, about 1958. Cm 138x100. A very fine poster designed by Testa. QUALITY A: fine conditions, linen-backed.
110
Second edition early 1970s. Cm 56x44. QUALITY A: excellent item. Framed.
111
Second edition early 1970s. Cm 56x44. Another superb design from Gruau for the well-known lip. QUALITY A: excellent item. Framed.
112
First litographic edition, about 1963. Cm 156x114. QUALITY A: excellent item, linen-backed.
115
First mixed tecnique editions, litography and offset, 1948. Cm 60x40 each. Set of three posters by Mingozzi for the well-known hat brand. QUALITY A: all excellent and fresh presented in one unique great frame.
121
First litographic edition, 1966. Cm 99x67. A subject of the late career of Mario Puppo. QUALITY B+: slight tears in lower margin; horizontal folds; loss of one upper corner, overall very good and fresh. Linen-backed.
139
First edition litographic poster, 1939. Cm 100x62. A pleasant subject for the nice télepherique between the Annecy’s lake and the Mont Veyrier, active for fifty years and later dismissed in 1984. QUALITY A: very little tear at lower margin, else very [..]
153
Second offset edition, 1960s. Cm100x70. Another well-known poster for the Monaco Grand Prix; the car in first place is probably a Maserati. QUALITY A: very good condition. Framed.
167
First litographic edition, 1952. Cm 99x62. Rare and beautiful poster. QUALITY A-: some light tears in margins, overall fresh and fine. Linen-backed.
168
First offset edition, 2006, signed by the artist. Cm 80x60. Poster by Razzia, designed for an historical car race throughout Austria, Hungary and Czeck Republic. QUALITY A: excellent fresh item in a nice and large-sized frame.
184
Limited edition signed graphic; 1944. Cm 55,8x42,8. Plate taken from the rare book; “Prima raccolta di 22 disegni del pittore – poeta Fortunato Depero”. QUALITY A: very good condition, slightly yellowing beside the margins. Framed.
185
Limited edition signed graphic; 1944. Cm 55,8x42,8. Plate taken from the rare book; “Prima raccolta di 22 disegni del pittore – poeta Fortunato Depero”. QUALITY A: very good condition, slightly yellowing beside the margins. Framed.
186
First offset edition, 1938. Cm 25x21,5 each. Couple of plates taken from the book; “I dopolavoro aziendali in Italia”. QUALITY A: very good condition. Framed.
187
First offset edition, 1938. Cm 25x21,5 each. Couple of plates taken from the book; “I dopolavoro aziendali in Italia”. QUALITY A: very good condition. Framed.
188
First offset edition, 1938. Cm 25x21,5 each. Couple of plates taken from the book; “I dopolavoro aziendali in Italia”. QUALITY A: very good condition. Framed.
191
First offset edition, about 1964. Cm 68x48. Very rare and fine poster by Sottsass who also designed the same typewriter; his long partnership with Olivetti’s brand culminated ten years later with the “Valentine” model. QUALITY A: nice item framed.